MRKTNG marathon 2025

We live in a time when strategy is born not only in the brief but in a reality where war, culture, emotion, and change are intertwined. Creative solutions, innovative projects, and social initiatives have become the new foundation. Because modern marketing is not about loudness, it's about meaning. How do you stay relevant on the marketing battlefield? How can Ukrainian marketers and communicators extract those very insights from the context that hit the mark?

On June 4, MRKTNG MRTHN 2025, hosted by top media outlet MMR, will unite Ukraine’s leading marketers, communicators, and creatives to share rays of insight (with SPF 50 against banality) that will help you not only implement the right marketing strategies but, as they say, shine bright.

That’s why this year’s theme is: “Under the Sun of Insights”

Topics include:

• Creativity in Action: From wow-marketing to unconventional collaborations — how to maintain consumer attention in an era of information overload.

• Turning Marker Notes into Meaning: Social projects that push modern marketing beyond sales and turn brands into voices of change.

• Clay-like Brands: How to survive and thrive in turbulent times.

• Other Stages, Other Voices: The transformation of marketing in times of change.

• The Very Same Insights: Data, analytics, intuition — the tools that drive marketing decisions today.

The MRKTNG Marathon will also feature the awards ceremony for the X-RAY Marketing Project Contest. This is where the best of the best are recognized — not just those who ran campaigns, but those whose work echoed long after. Creativity, effectiveness, innovation — and yes, a bit of stardust.